Jump to the main content block

Chiung-Ju Liang



Office: International Building IB1002-A

Phone: 886-2-2737-6915

Email: cjliang@mail.ntust.edu.tw

Education: Ph.D. in Accounting, National Taiwan University

Research: Performance Evaluation and Balanced Scoredcards, Management of Value Creation, Capital Markets

Courses taught: Studies in Creation Core Competencies, Accounting Information and Capital Market, Financial Accounting Theory, Financial Statement Analysis, Managerial Accounting

Academic Positions
Professor of Graduate Institute of Finance, NTUST
Chairperson of Graudate Institute of Finance, NTUST (2010/08~2014/07)


1.Feng C-J, Lai Y-C, Lee S-H, Lien K-Y, Tseng C-Y, Wu N-S, Liang C-J, Wu C-H, Hsu S-M. (2022). The Analysis with Quantitative Indexes for Public’s Awareness of Radiation Knowledge in Taiwan. International Journal of Environmental Research and Public Health. 2022; 19(20):13422. SCIE】【SSCIhttps://doi.org/10.3390/ijerph192013422

2.Chen, Nien-Ping, Shen, Kao-Yi and Liang, Chiung-Ju, (2021), Hybrid Decision Model for Evaluating Blockchain Business Strategy: A Bank’s Perspective. Sustainability. 13(11), 5809. SSCIhttps://doi.org/10.3390/su13115809

3.Chiu, Wen-Hsiang, Lin, Wen-Cheng and Liang, Chiung-Ju, (2021), The Role of Green Finance in Community Renewable Energy Projects of main Region and Taiwan, Lex Localis-Journal of Local Self-Government, 19(3), 503 – 519. SSCI

4.Chiu, Wen-Hsiang, Hung, Shih-Wei and Liang, Chiung-Ju. (2020). The mediation effect for bitcoin, evidence from China market on the period of COVID-19 outbreaking. Economics Bulletin, 40(3), 1985– 1993

5.King-Jeng Lu, Chiung-Ju Liang, Ming-Hua Hsieh, Yi-Hsi Lee, (2020). An effective hybrid variance reduction method for pricing the Asian options and its variants, The North American Journal of Economics and Finance, Volume 51, 2020, 100961, https://doi.org/10.1016/j.najef.2019.04.004

6.Ching-Wen Tung , Tzu-Tsang Huang, Chiung-Ju Liang, (2017). Exploration of the Role of Intellectual Property as a Moderator in the Correlation between Ownership Structure and Corporate Performance EURASIA J Math Sci Tech Ed, 2017, Volume 13, Issue 12, 8233-8247. SSCIhttps://doi.org/10.12973/ejmste/78631

7.Chiung-Ju Liang and Wen-Cheng Lin, (2016). Constructing Enterprises Intellectual Capital Selecting Model A Application of Expert Simulation System, International Journal of Computer Science, Information Technology and Management Vol. 2 No. 1 (June 2016).

8.Chiung-Ju Liang, Ying-Li Lin, Hsiu-Feng Huang,(2013). Effect of core competence on organizational performance in an airport shopping center, Journal of Air Transport Management, Volume 31, 2013, Pages 23-26, https://doi.org/10.1016/j.jairtraman.2012.11.005

9.Liang, Chiung-Ju, Ying-Li Lin and Tzu-Tsang Huang (2011) "Does Endogenously-Determined Ownership Matter on Performance? Dynamic Evidence from the Emerging Taiwan Market", Emerging Markets Finance & Trade. (Accepted, forthcoming in 2011) 【SSCI】

10.Liang, Chiung-Ju, Tzu-Tsang Huang and Wen-Cheng Lin (2011), "Does Ownership Structure Affect Firm Value: Intellectual Capital Across Industries Perspective ?", Journal of Intellectual Capital. (Accepted, forthcoming in 2011) 【ABI/Inform】

11.Liang, Chiung-Ju, Ying-Li Lin and Tzu-Tsang Huang (2010), "Does Multi-Dimensional Ownership Structure Matter in Firm Performance? A Dynamic Firm's Life Cycle Perspective", International Journal of Business and Finance Research, Vol. 5, No. 2, pp. 1-20. 【ABI/Inform】

12.Wang, Wen-Hung, Chiung-Ju Liang (2010), "Consumer behavior of the information services industry in Taiwan - conceptual framework and hypotheses development", Measuring Business Excellence, Vol.14, No.2. pp. 12-21. 【ABI/Inform】

13.Lin, Ying-Li and Chiung-Ju Liang (2010), "How does research and development investment affect market value", Journal of Statistics and Management Systems, (Accepted, forthcoming in 2010).【EI】

14.Wang, Wen-Hung, Chiung-Ju Liang and Kishwar Joonas (2009), "Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefits", Southwest Business and Economics Journal, vol.17, pp.23-45. 【ABI/Inform】

15.Liang, Chiung-Ju and Hui-Ju Chen (2009), "How to lengthen, deepen, and broaden customer-firm relationships with online financial services?", Journal of Financial Services Marketing, Vol. 14, Iss. 3, pp.218-231【ABI/Inform】

16.Liang, Chiung-Ju and Hui-Ju Chen (2009), "A Study of the Impacts of Website Quality on Customer Relationship Performance", Total Quality Management & Business Excellence, Vol. 20, Iss.9, pp.971-988 【SSCI】

17.Liang, Chiung-Ju and Ying-Li Lin (2008), "Which IC is more important? A life-cycle perspective", Journal of Intellectual Capital, Volume 9, No.1, pp.62-76. 【ABI/Inform】

18.Liang, Chiung-Ju, Hui-Ju Chen and Wen-Hung Wang (2008), "Does Online Relationship Marketing Enhance Customer Retention and Cross-Buying?", The Service Industries Journal, Vol. 28, No. 6. pp.769-787. 【SSCI】

19.Liang, Chiung-Ju and Gene Chen (2008), "The Trust Deficit of e-commerce: a comparative study of domestic and offshore e-commerce systems", International Journal of Information Systems and Change Management, Vol. 3, No. 2, pp.107-p124. 【EI】

20.Liang, Chiung-Ju, Wen-Hung Wang and Jillian Dawes Farquhar (2008), "The Influence of Customer Perceptions on Financial Performance in Financial Services", International Journal of Bank Marketing; 2009, Vol. 27, No. 2, pp.129-149.【ABI/Inform】

21.Liang, Chiung-Ju and Wen-Hung Wang (2008), "How Managers in the Financial Services Industry Ensure Financial Performance", The Service Industries Journal, Vol. 28, No. 2, pp.193-210. 【SSCI】

22.Liang, Chiung-Ju and Wen-Hung Wang (2008), "An Insight into the Impact of a Retailer's Relationship Efforts on Customers' Attitudes and Behavioral Intentions", International Journal of Bank Marketing, Vol. 25, No. 5, pp. 336-366. 【ABI/Inform】

23.Liang, Chiung-Ju and Wen-Hung Wang (2008), "Do Loyal and More Involved Customers Reciprocate Retailer's Relationship Efforts?", Journal of Services Research, Vol. 8 No.1. pp.63-90. 【ABI/Inform】

24.Liang, Chiung-Ju and Wen-Hung Wang (2007), "Customer Relationship Management of the Information Education Services Industry in Taiwan:Attributes, Benefits and Relationship", The Service Industries Journal, Vol. 27, No. 1, pp. 29-46. 【SSCI】

25.Liang, Chiung-Ju and Wen-Hung Wang (2007), "The Behavioral Sequence of Information Education Services Industry in Taiwan: Relationship Bonding tactics, Relationship Quality and Behavioral Loyalty", Measuring Business Excellence , Vol.11, No.2. pp. 62-74. 【ABI/Inform】

26.Liang, Chiung-Ju and Lung-Chun Hou (2006), "A Dynamic Connection of Balanced Scorecard Applied for the Hotel", Journal of Services Research, Vol. 6 No.2, pp. 91-118. 【ABI/Inform】

27.Liang, Chiung-Ju and Wen-Hung Wang (2006), "The Behavioral Sequence of the Financial Services Industry in Taiwan:Service Quality, Relationship Quality and Behavioral Loyalty", The Service Industries Journal, Vol. 26, No.2, pp. 119-145. 【SSCI】

28.Liang, Chiung-Ju and Wen-Hung Wang (2006), "Evaluating the Interrelation of a Retailer's Relationship Efforts and Consumers' Attitudes and Behavior", Journal of Targeting, Measurement and Analysis for Marketing, Vol. 14, No. 2, pp. 156-172. 【ABI/Inform】

29.Wang, Wen-Hung, Chiung-Ju Liang and Yung-De Wu (2006), "Relationship Bonding Tactics, Relationship Quality and Customer Behavioral Loyalty --Behavioral Sequence in Taiwan's Information Services Industry", Journal of Services Research, Vol. 6 No.1, pp. 31-57. 【ABI/Inform】

30.Liang, Chiung-Ju and Ming-Li Yao (2005) , "The Value-Relevance of Financial and Nonfinancial Information-Evidence from Taiwan's Information Electronics Industry", Review of Quantitative Finance and Accounting, Vol. 24 Issue 2, pp. 135-157.【Finance Literature Index; EconLit】

31.Liang, Chiung-Ju, Ming-Li Yao and Jung-Chu Lin (2005), "The Effects of High-Tech Companies' Strategic Alliance Announcements on Stock Prices of the Relevant Companies: A Comparative Analysis of Indirect Benefits for Taiwan's High-Tech Industry Versus Other Industries 1998-2002", Review of Pacific Basin Financial Markets and Policies, Vol. 8, No. 2, pp. 235-250. 【Finance Literature Index; EconLit】

32.Liang, Chiung-Ju and Ming-Li Yao (2005), "The Nonfinancial Performance Measurements of Financial Service Industry:- A Study of Taiwan Mutual Fund Market", Journal of Services Research, Vol.5, No.2, pp. 97-121. 【ABI/Inform】

33.Liang, Chiung-Ju and Wen-Hung Wang (2005), "Integrative Research into the Financial Services Industry in Taiwan:Relationship Bonding Tactics, Relationship Quality and Behavioral Loyalty", Journal of Financial Services Marketing, Vol. 10, Issue 1, pp. 65-83. 【ABI/Inform】

Conference Papers
1.    Liang, Chiung-Ju and Wang, Wen-Hung (2008), "An Exploratory Investigation of Service Attributes and Customer Benefits as Determinants of Financial Performance" , 2008 ACME/FBD Conference (Held in Houston, 4th-8th, March, 2008)
2.    Liang, Chiung-Ju and Wang, Wen-Hung (2007), "A Research of the Behavioral Sequence of Information Education Services Industry in Taiwan" , 2007 INFORMS Marketing Science Conference (Held in Singapore Management University, Lee Kong Chain School of Business, 28th -30th , June ,2007)
3.    Liang, Chiung-Ju and Wang, Wen-Hung (2007), "An Insight into the Impact of Retailer's Relationship Efforts on Consumers' Attitude and Behavior--Financial Services Industry in Taiwan", ACME/FBD Conference (Held in San Diego, 14th -17th , March, 2007)


•    2007 McGraw-Hill/Irwin Distinguished Paper Awards, The Federation of Business Disciplines. (2007)
•    Best of Track Award Winners--CRM Track, Association of Collegiate Marketing Educators, The Federation of Business Disciplines. (2007)