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梁瓊如教授

 
 
最高學歷：
 國立台灣大學會計學博士
研究範疇：

價值創新、企業經營模式創新、競爭優勢與創新策略、價值創造管理、績效評估與平衡計分卡、財務資訊與資本市場研究
講授課程：
 科技創新與價值創造管理、企業經營模式創新、競爭優勢與創新策略、核心競爭力個案研討、創新事業管理講座、科技創新應用講座、企業價值與平衡計分卡專題研討、會計資訊與資本市場研究、財務會計理論研討
研究室：
 IB1002-A
分機電話：
 886-2-2737-6915
E-mail：
 cjliang@mail.ntust.edu.tw

現任：

 國立台灣科技大學 財金所 教授
國立台灣科技大學 財金所 所長(2010/08~2014/07)
國立台灣科技大學 財金所 教授

 
‧經歷

國立台灣科技大學 財金所 教授
國立台灣科技大學 財金所 所長
國立台灣科技大學 財金所 教授

 
‧論文著作
<學術期刊論文>
  1. Feng C-J, Lai Y-C, Lee S-H, Lien K-Y, Tseng C-Y, Wu N-S, Liang C-J, Wu C-H, Hsu S-M. (2022). The Analysis with Quantitative Indexes for Public’s Awareness of Radiation Knowledge in Taiwan. International Journal of Environmental Research and Public Health. 2022; 19(20):13422. 【SCIE】【SSCI】https://doi.org/10.3390/ijerph192013422
  2. Chen, Nien-Ping, Shen, Kao-Yi and Liang, Chiung-Ju, (2021), Hybrid Decision Model for Evaluating Blockchain Business Strategy: A Bank’s Perspective. Sustainability. 13(11), 5809. 【SSCI】https://doi.org/10.3390/su13115809
  3. Chiu, Wen-Hsiang, Lin, Wen-Cheng and Liang, Chiung-Ju, (2021), The Role of Green Finance in Community Renewable Energy Projects of main Region and Taiwan, Lex Localis-Journal of Local Self-Government, 19(3), 503 – 519. 【SSCI】
  4. Chiu, Wen-Hsiang, Hung, Shih-Wei and Liang, Chiung-Ju. (2020). The mediation effect for bitcoin, evidence from China market on the period of COVID-19 outbreaking. Economics Bulletin, 40(3), 1985– 1993
  5. King-Jeng Lu, Chiung-Ju Liang, Ming-Hua Hsieh, Yi-Hsi Lee, (2020). An effective hybrid variance reduction method for pricing the Asian options and its variants, The North American Journal of Economics and Finance, Volume 51, 2020, 100961, https://doi.org/10.1016/j.najef.2019.04.004
  6. Ching-Wen Tung , Tzu-Tsang Huang, Chiung-Ju Liang, (2017). Exploration of the Role of Intellectual Property as a Moderator in the Correlation between Ownership Structure and Corporate Performance EURASIA J Math Sci Tech Ed, 2017, Volume 13, Issue 12, 8233-8247. 【SSCI】https://doi.org/10.12973/ejmste/78631
  7. Chiung-Ju Liang and Wen-Cheng Lin, (2016). Constructing Enterprises Intellectual Capital Selecting Model A Application of Expert Simulation System, International Journal of Computer Science, Information Technology and Management Vol. 2 No. 1 (June 2016).
  8. Chiung-Ju Liang, Ying-Li Lin, Hsiu-Feng Huang,(2013). Effect of core competence on organizational performance in an airport shopping center, Journal of Air Transport Management, Volume 31, 2013, Pages 23-26, https://doi.org/10.1016/j.jairtraman.2012.11.005.
  9. Liang, Chiung-Ju, Ying-Li Lin and Tzu-Tsang Huang (2011) "Does Endogenously-Determined Ownership Matter on Performance? Dynamic Evidence from the Emerging Taiwan Market", Emerging Markets Finance & Trade. (Accepted, forthcoming in 2011) 【SSCI】
  10. Liang, Chiung-Ju, Tzu-Tsang Huang and Wen-Cheng Lin (2011), "Does Ownership Structure Affect Firm Value: Intellectual Capital Across Industries Perspective ?", Journal of Intellectual Capital. (Accepted, forthcoming in 2011) 【ABI/Inform】
  11. Liang, Chiung-Ju, Ying-Li Lin and Tzu-Tsang Huang (2010), "Does Multi-Dimensional Ownership Structure Matter in Firm Performance? A Dynamic Firm's Life Cycle Perspective",International Journal of Business and Finance Research, Vol. 5, No. 2, pp. 1-20. 【ABI/Inform】
  12. Wang, Wen-Hung, Chiung-Ju Liang (2010), "Consumer behavior of the information services industry in Taiwan - conceptual framework and hypotheses development", Measuring Business Excellence, Vol.14, No.2. pp. 12-21. 【ABI/Inform】
  13. Lin, Ying-Li and Chiung-Ju Liang (2010), "How does research and development investment affect market value", Journal of Statistics and Management Systems, (Accepted, forthcoming in 2010).【EI】
  14. Wang, Wen-Hung, Chiung-Ju Liang and Kishwar Joonas (2009), "Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefits", Southwest Business and Economics Journal, vol.17, pp.23-45. 【ABI/Inform】
  15. Liang, Chiung-Ju and Hui-Ju Chen (2009), "How to lengthen, deepen, and broaden customer-firm relationships with online financial services?", Journal of Financial Services Marketing, Vol. 14, Iss. 3, pp.218-231【ABI/Inform】
  16. Liang, Chiung-Ju and Hui-Ju Chen (2009), "A Study of the Impacts of Website Quality on Customer Relationship Performance", Total Quality Management & Business Excellence, Vol. 20, Iss.9, pp.971-988 【SSCI】
  17. Liang, Chiung-Ju and Ying-Li Lin (2008), "Which IC is more important? A life-cycle perspective", Journal of Intellectual Capital, Volume 9, No.1, pp.62-76. 【ABI/Inform】
  18. Liang, Chiung-Ju, Hui-Ju Chen and Wen-Hung Wang (2008), "Does Online Relationship Marketing Enhance Customer Retention and Cross-Buying?", The Service Industries Journal, Vol. 28, No. 6. pp.769-787. 【SSCI】
  19. Liang, Chiung-Ju and Gene Chen (2008), "The Trust Deficit of e-commerce: a comparative study of domestic and offshore e-commerce systems", International Journal of Information Systems and Change Management, Vol. 3, No. 2, pp.107-p124. 【EI】
  20. Liang, Chiung-Ju, Wen-Hung Wang and Jillian Dawes Farquhar (2008), "The Influence of Customer Perceptions on Financial Performance in Financial Services", International Journal of Bank Marketing; 2009, Vol. 27, No. 2, pp.129-149.【ABI/Inform】
  21. Liang, Chiung-Ju and Wen-Hung Wang (2008), "How Managers in the Financial Services Industry Ensure Financial Performance", The Service Industries Journal, Vol. 28, No. 2, pp.193-210. 【SSCI】
  22. Liang, Chiung-Ju and Wen-Hung Wang (2008), "An Insight into the Impact of a Retailer's Relationship Efforts on Customers' Attitudes and Behavioral Intentions", International Journal of Bank Marketing, Vol. 25, No. 5, pp. 336-366. 【ABI/Inform】
  23. Liang, Chiung-Ju and Wen-Hung Wang (2008), "Do Loyal and More Involved Customers Reciprocate Retailer's Relationship Efforts?", Journal of Services Research, Vol. 8 No.1. pp.63-90. 【ABI/Inform】
  24. Liang, Chiung-Ju and Wen-Hung Wang (2007), "Customer Relationship Management of the Information Education Services Industry in Taiwan：Attributes, Benefits and Relationship", The Service Industries Journal, Vol. 27, No. 1, pp. 29-46. 【SSCI】
  25. Liang, Chiung-Ju and Wen-Hung Wang (2007), "The Behavioral Sequence of Information Education Services Industry in Taiwan： Relationship Bonding tactics, Relationship Quality and Behavioral Loyalty", Measuring Business Excellence , Vol.11, No.2. pp. 62-74. 【ABI/Inform】
  26. Liang, Chiung-Ju and Lung-Chun Hou (2006), "A Dynamic Connection of Balanced Scorecard Applied for the Hotel", Journal of Services Research, Vol. 6 No.2, pp. 91-118. 【ABI/Inform】
  27. Liang, Chiung-Ju and Wen-Hung Wang (2006), "The Behavioral Sequence of the Financial Services Industry in Taiwan：Service Quality, Relationship Quality and Behavioral Loyalty", The Service Industries Journal, Vol. 26, No.2, pp. 119-145. 【SSCI】
  28. Liang, Chiung-Ju and Wen-Hung Wang (2006), "Evaluating the Interrelation of a Retailer's Relationship Efforts and Consumers' Attitudes and Behavior", Journal of Targeting, Measurement and Analysis for Marketing, Vol. 14, No. 2, pp. 156-172. 【ABI/Inform】
  29. Wang, Wen-Hung, Chiung-Ju Liang and Yung-De Wu (2006), "Relationship Bonding Tactics, Relationship Quality and Customer Behavioral Loyalty --Behavioral Sequence in Taiwan's Information Services Industry", Journal of Services Research, Vol. 6 No.1, pp. 31-57. 【ABI/Inform】
  30. Liang, Chiung-Ju and Ming-Li Yao (2005) , "The Value-Relevance of Financial and Nonfinancial Information－Evidence from Taiwan's Information Electronics Industry", Review of Quantitative Finance and Accounting, Vol. 24 Issue 2, pp. 135-157.【Finance Literature Index; EconLit】
  31. Liang, Chiung-Ju, Ming-Li Yao and Jung-Chu Lin (2005), "The Effects of High-Tech Companies' Strategic Alliance Announcements on Stock Prices of the Relevant Companies: A Comparative Analysis of Indirect Benefits for Taiwan's High-Tech Industry Versus Other Industries 1998-2002", Review of Pacific Basin Financial Markets and Policies, Vol. 8, No. 2, pp. 235-250. 【Finance Literature Index; EconLit】
  32. Liang, Chiung-Ju and Ming-Li Yao (2005), "The Nonfinancial Performance Measurements of Financial Service Industry:- A Study of Taiwan Mutual Fund Market", Journal of Services Research, Vol.5, No.2, pp. 97-121. 【ABI/Inform】
  33. Liang, Chiung-Ju and Wen-Hung Wang (2005), "Integrative Research into the Financial Services Industry in Taiwan：Relationship Bonding Tactics, Relationship Quality and Behavioral Loyalty", Journal of Financial Services Marketing, Vol. 10, Issue 1, pp. 65-83. 【ABI/Inform】

 

<學術研討會論文>
  1. Liang, Chiung-Ju and Wang, Wen-Hung (2008), "An Exploratory Investigation of Service Attributes and Customer Benefits as Determinants of Financial Performance" , 2008 ACME/FBD Conference (Held in Houston, 4th-8th, March, 2008)
  2. Liang, Chiung-Ju and Wang, Wen-Hung (2007), "A Research of the Behavioral Sequence of Information Education Services Industry in Taiwan" , 2007 INFORMS Marketing Science Conference (Held in Singapore Management University, Lee Kong Chain School of Business, 28th -30th , June ,2007)
  3. Liang, Chiung-Ju and Wang, Wen-Hung (2007), "An Insight into the Impact of Retailer's Relationship Efforts on Consumers' Attitude and Behavior--Financial Services Industry in Taiwan", ACME/FBD Conference (Held in San Diego, 14th -17th , March, 2007)
  4. 翁文彬、梁瓊如 (2006) "實務研習知識促動模式之研究", 第五屆管理新思維學術研討會, 台灣.
  5. 翁文彬、梁瓊如 (2006) "陶瓷技術產學合作知識分享模式之研究", 第五屆管理新思維學術研討會, 台灣.
  6. 梁瓊如、林盈利 (2005) " 不同生命週期階段之台灣資訊電子產業價值驅動因子", 2005會計理論與實務研討會, 台灣.
  7. 梁瓊如、徐青雲 (2003) "媒體組織知識蓄積之研究：以台灣媒體新聞部門為實證對象", 第二屆21世紀產業經營管理國際學術研討會, 台灣.
  8. 梁瓊如、蔡振世 (2003) "品牌經營策略探索性研究：以中興百貨公司為研究個案", 第二屆21世紀產業經營管理國際學術研討會, 台灣.
  9. 梁瓊如、姚明莉 (2002) "台灣地區共同基金非財務性績效指標之影嚮評估", 2002年會計與審計學術研討會, 台灣.
  10. 梁瓊如、李少玉 (2002) "證券商分支機構經營效率之實證研究", 2002年會計與審計學術研討會, 台灣.

    <Awards>

  • 2007 McGraw-Hill/Irwin Distinguished Paper Awards, The Federation of Business Disciplines. (2007)
  • Best of Track Award Winners--CRM Track, Association of Collegiate Marketing Educators, The Federation of Business Disciplines. (2007)

<論文得獎紀錄>

  • 2007 McGraw-Hill/Irwin Distinguished Paper Awards, The Federation of Business Disciplines. (2007)
  • Best of Track Award Winners--CRM Track, Association of Collegiate Marketing Educators, The Federation of Business Disciplines. (2007)

 

<創新策略叢書> （本系列叢書編撰中)

近年產業面臨全球競爭壓力，各個產業無不設法提昇自己的競爭優勢以因應時代性的衝擊。各產業不斷發展技術創新，日漸走向差異化的紅海競爭，然而各種生產原料價格的上漲，使生產成本不斷追高，經營績效卻無法突破，企業經營困境日深。

創新能力是企業發展的關鍵能力，創新的主要原則--目標明確且系統化，是以分析機會的來源做為起點。創新需要知識和巧思，但最重要的是要聚焦，而且有效的創新都從小處著眼。由於企業界學習知識管理風潮幟盛，在各種企業學習趨勢中，除了各種價值創新議題之外，同時需要一針對產業特性與企業經營實務需求的訓練教材，在產學合作過程中，藉由完整的訓練課程規劃，全面而有效的整合學界領先使用者的價值創新策略與企業實務需求，作為不同產業經營管理階層創造績效的參考。以達到產學合作的最大綜效。

 

一. 逆轉產品生命週期策略
二. 創新網絡化市場策略
三. 跨產業領先使用者學習策略
四. 價值創新策略
五. 服務創新策略
六. 價值創新策略矩陣
七. 價值效益定位圖
八. 核心競爭力佈局圖
九. 核心競爭力問診單
十. 藍海策略工具
十一. 創新產品生命週期
十二. 平衡計分卡
 
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  1. 全國EMBA論文競賽優勝獎.(臺灣管理學會) ： 徐青雲, ”媒體組織知識蓄積之研究：以台灣媒體新聞部門為實證對象”, 2002.
  2. 89學年度企管系優良實務專題：從智慧資本探討人力資源會計之應用(TR-89-8-013)
  3. 88學年度企管系優良實務專題：亞元的可行性分析及未來發展方向 (TR-88-8-026)